If you want your prospects and existing customers to view your content as valuable, insightful and interesting, you may need to change your content strategy.
There are various ways to generate leads for your business. Powerful Backlinks are one way to generate traffic to your website, but without the right content, you won’t get many leads.
One exception to this rule is if you provide physical, location-based services that only require your number and address details. In this case, local SEO is the most important thing for your business. Why? Because it determines where you show up for relevant local search terms.
For everyone else, content is the cornerstone of your business. Visual and interactive content both do well in terms of lead generation.
Here are five proven methods to generate more leads and sales for your business:
A blog is one of the oldest forms of content marketing. And it shows no sign of slowing down. There’s something special about the way we’re able to connect with people through writing a blog post. To this day, it still is one of the best ways to generate leads for pretty much any kind of business.
One of the most powerful things about writing content is the ability to rank that content in the search engines. This drives clicks, leads and sales for your business.
The best way to optimise your blog CTR and conversion rates is to test out different things. Split testing is the how you scientifically find out what actually works.
You can test your posting frequency, exit intent pop-ups and CTA’s. It’s also worth testing different types of blog posts. For example, text-only pieces of content as well as posts with infographics and plenty of pictures.
Videos that showcase your product or service can provide a huge boost to your conversion rates. Videos are much more engaging compared to text-based content. A picture paints a thousand words. A video paints 10,000 words!
Your videos should seek to inform, educate or entertain your prospects. It shouldn’t last more than a few minutes if you want to keep your audience’s attention.
Overall videos can be a fantastic way to connect with your readership and convey what your business has to offer. They can also easily be shared via social media, which can lead to more leads and sales for your business.
Quizzes are a uniquely fun way to generate leads and boost traffic on your website. If you want your quiz to work out, it needs to be entertaining, engaging and linked to something relatable to today’s culture.
Your quiz should be intriguing enough to draw in your prospects and have them crave the result. Your quiz could be an interesting twist on your business offering. It doesn’t have to be directly about your business but you do want it to relate to what you have to offer in some shape or form.
Offering a quiz will encourage people to follow you on social media. Why? Becuase they’ll want to see if you continue to publish interesting interactive content that they can their hands on. This marketing method isn’t about generating instant cash for your business. It’s more of a long-term relationship strategy.
Who doesn’t love an infographic? It’s interesting information, but sexy and easily digestible. They’re much more likely to be read compared to boring old text-based content. Infographics visually engage your reader and inform them about aspects of your business in a fun way. They should be clearly laid out and simple to understand.
Here are some things to consider when creating an infographic:
- Make sure data is contrasted to encourage comparison of various pieces of information.
- Encourage your reader to engage with the data of your graphic, instead of focusing on the design or colours. A delicate balance between design and content.
- Have clear intent. The last thing you want is people wondering why the hell they are reading your infographic.
Now this is an interesting one. People love finding out things about themselves. We’re naturally curious about our personality and what makes us tick.
If your tests reference things from pop culture and generally popular topics, they’re more likely to be shared on social media by your readers. These types of tests may just seem like a bit of fun but they enable you to generate leads and gather further data about the demographics you’re currently reaching.
Overall, you may find that not every strategy fits with your business, which is totally fine. You don’t need to implement all these types of content to be successful. Don’t be afraid to try new strategies, you never know what kind of results you could get until you try.